.png)
Social Media Management Tips For The Non-Social SoloPreneur by Lauren Thomas
Social media is a great tool for getting your business, startup, or organization in front of more people. It can also drain you mentally. So how do you balance staying consistent on social media without burnout? Read on and find out.
If you’re a business owner or solopreneur that hasn’t yet outsourced your social media management, use these three stress-free social media tactics.
Snap a picture a day
Content shortages are real. The struggle to create content that’s relevant is hard. Snapping a picture or short video a day allows you to document processes and progress. Build in public. Show the people what you’re up to. These pictures and videos are great for:
- How it started vs. how its going.
- Throwback Thursday
- To build excitement for upcoming product releases.
Write what your audience wants to hear, not what you want to say
Write the first draft of copy. Review it. Analyze what you're saying and remove the parts centered on you/the product. Center your customer instead. Tips for centering the customer:
- Talk about customer pain-point
- Use active voice
- Explain it like the reader is five.
Post and go
Social media is mentally exhausting. If its not the constant doomsday posting, its the shade and fighting. Craft your posts ahead of time and schedule them when able. If you can't schedule, post your content and log off. Check for engagement periodically but don't waste time scrolling. Never used a scheduling app? Here are my faves for beginners:
- Later
- Meta Business Suite
- Canva (Yes, they allow you to schedule posts!)
Social media is a great tool for growth but can be time consuming and draining. Use these tips to stay consistent, grow engagement, and keep your peace of mind.
Was this helpful? If so share with a fellow solopreneur and subscribe for more tips like this.
Comments